01 Jun AVE Cities Network participates in the reverse MICE events of Chinese market organized by Turespaña
05/30/2017. Ave Cities Network has today promoted its 29 destinations and its products Avexperience and Renfe Spain Pass to a score of Chinese agents invited by Turespaña in a Reverse Days focused on tourism MICE (Business, events, conventions and incentive business trips), designed for the needs of the Asian market. Together with Turespaña, Madrid Convention Bureau has been one of the organizers of these days which, in turn, offers the agents a postour of almost three days to know first hand the Spanish capital.
The event, which was held at the Palacio de Santoña in Madrid, was a good opportunity for the Network of Cities Ave to present its tourism offer and the advantages of traveling by high speed train in Spain. In the course of a workshop, the association of destinations has also been able to learn firsthand the demands of Chinese agents.
Turespaña’s invitation to the Ave Town Network to participate in these Inverse Days is part of the collaboration agreement that both tourism organizations have maintained for years and that facilitates their joint promotion.